For the D&AD John Lewis brief, they wanted a fresh and engaging way to entice the modern younger generation to their stores. ‘Here for you, through every moment’ is the key slogan, which explores the milestones of our target audience (25-35 year olds). The posters link towards milestones our target audience may experience throughout these years. I applied witty copywriting and striking images to appeal to attract the young urbanite viewers. By using simple creative execution and thought provoking style aimed to resonate with the target audience and revitalise John Lewis as a trendy, adaptable and modern brand.